Sombra ARG

Ana Origin Video

On July 12, 2016, a video for a new Overwatch hero named Ana was released. By pausing the video between 2:11 and 2:12, strings of hex were discovered.

65 76 2E 2E 2E 7B 76 20 66 62 72 20 63 7E 72 79 72 20 7B 76
20 7E 79 71 78 65 7A 76 74 7E D4 A4 79 2C 20 63 7E 72 79 72
20 72 7B 20 67 78 73 72 65 2E 2E 2E 7B 76 20 66 62 72 20 63
7E 72 79 72 20 7B 76 20 7E 79 71 78 65 7A 76 74 7E 04 A4 79
2C 20 63 7E 72 79 72 20 72 7B 20 67 78 73 72 65 2E 2E 2E 7B
76 20 66 62 72 20 63 7E 72 79 72 20 7B 76 20 7E 79 71 78 65
7A 76 74 7E 04 A4 79 2C 20 63 7E 72 79 72 20 72 7B 20 67 78
73 72 65 2E 2E 2E 7B 76 20 66 62 72 20 63 7E 72 79 72 20 7B
76 20 7E 79 71 78 65 7A 76 74 7E 04 A4 79 2C 20 63 7E 72 79
72  20  72  7B   20   67   78   73   72   65   2E   2E   2E

From Hex to ASCII this decoded to:

ev...
{v fbr c~ryr {v ~yqxezvt~Ô¤y, c~ryr r{ gxsre...
{v fbr c~ryr {v ~yqxezvt~Ô¤y, c~ryr r{ gxsre...
{v fbr c~ryr {v ~yqxezvt~Ô¤y, c~ryr r{ gxsre...
{v fbr c~ryr {v ~yqxezvt~Ô¤y, c~ryr r{ gxsre...

When passed through an XOR Cipher with constant 23, this returned:

ra...
la que tiene la información; tiene el poder...
la que tiene la información; tiene el poder...
la que tiene la información; tiene el poder...
la que tiene la información; tiene el poder...

In Spanish, this means

Whoever has the information; has the power...

A second frame of hex was discovered at 1:16:

When put through the same process, the same string was discovered, but at the end, the letters SOMB appeared. The two were combined to create SOMBRA.